Sangeet Saraogi
Sangeet Saraogi
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Independent brand & content strategy

Most brand problems are premise problems.

I'm Sangeet Saraogi. I find the assumption a brand is quietly getting wrong, then rebuild the message from your vision to the bottom of the funnel, where the numbers move.

Premium consumer brands · Luxury real estate · FMCG · Bangalore

Start a conversationSee the work

  1. We have a traffic problem.

    It was a conversation problem.

    White Lotus · 7–8% → 16% · Read

  2. Our users need a better message.

    There's no average user.

    Zoomcar · 17% → 22% · Read

  3. We're selling a sanctuary.

    A sanctuary is completed by the person who lives in it.

    Amanvana · A Home to Become · Read

  4. Win the insurance argument.

    Change how insurance is bought.

    PhonePe · Insurance your way · Read

  5. People want a loan.

    They want the wedding, the degree, the shop.

    Moneyview · A brand that believes in you · Read

  6. Grooming is for 25-year-olds.

    Talk to the man they become.

    Aramusk · For those who've still got it · Read

Every engagement starts the same way: find the premise, test it, and replace it if it's wrong.

Where the numbers moved

7–8%16%

Lead-to-qualified-lead, luxury real estate. Held after the quarter.

30%33%

Repeat-revenue contribution, mobility. Over one year.

17%22%

First-to-second booking, mobility. Within one quarter.

Brand thinking that reaches the bottom of the funnel.

White Lotus Group · Luxury real estate · In-house7–8% isn't a traffic problem. It's a conversation problem.Read the case →
7–8% → 16%Lead-to-qualified-lead 7–8% → 16%
Zoomcar · CRM and retention · In-houseNobody is "an average user." So we stopped messaging one.17% → 22%Read the case →PhonePe · Payments and insurance · McCannYou don't beat a crowded category by joining its argument."Insurance your way."Read the case →

All six cases

How I can help

Three ways in, depending on where the brand is stuck.

  1. Funnel messaging and diagnosis.

    When the message is what's inflating your CPC, CPL, CAC or cost of repeat. I read the funnel stage by stage and fix the messaging that creates the leak.

  2. Product and campaign proposition.

    When the brand is set but the range is growing. Propositions that sit inside the brand's truth, not beside it.

  3. Brand strategy and positioning.

    When expansion needs a brand built on purpose in the consumer's mind: relevant, differentiated and elastic enough to carry what you haven't launched yet.

How an engagement works

Brand strategy that has met the funnel, the data and the people.

Seven years on both sides of the table: in the agency ecosystem at McCann and Ogilvy, and in-house at a mobility company and a luxury real estate group. I've written the big brand idea, and I've sat with the CRM dashboards, the call recordings and the cost per lead.

I trained as a mechanical engineer before studying communications at MICA. I still like a problem I can take apart and a story I can build back up.

More about me

Categories and brands I've worked on

  • Fortune Foods
  • Britannia Good Day
  • Campa
  • PhonePe
  • Moneyview
  • IFB
  • Peter England
  • Happilo
  • Winkin' Cow
  • Zoomcar
  • Aramusk

Edible oils · Biscuits · Beverages · Payments and insurance · Lending · Home appliances · Apparel · Dry fruits and snacks · Dairy · Mobility · Luxury real estate